Bob Ell

Jan 8, 2021 | Secret Rich List

Bob Ell began his career as a carpentry apprentice prior to founding Leda Holdings in 1976 and becoming one of Australia’s wealthiest property developers. Ell has since amassed a fortune of $1.98 billion and is the director of eleven Dark Companies.

Top 200 Rich List (2020)No. of Dark Companies: 11
Political Donations since FY 1998-99
Rank: 47Leda Pty LimitedLabor Party: $103,279
Wealth: $1.98bLeda Holdings Pty LtdCoalition: $57,500
Wealth (2019): $1.84bLeda Finance Pty LtdIndependent: $0
YoY wealth change: 7.6%Leda Commercial Properties Pty. LimitedTotal: $160,779
Barob Pty Ltd
Barob Finance Pty Ltd
Teresina Pty Ltd
Errenmore Pty. Ltd.
Wallaby Management Pty Limited
Ecovale Pty. Limited
Robecq Investments Pty Limited

In 2009, Ell’s business associate Michael McGurk was gunned down outside of his Sydney home. Before his death, McGurk worked for Ell’s Leda Group to negotiate a $70 million deal to buy The Crest Hotel in Kings Cross. It was also revealed that Ell posted the $100,000 bail for McGurk’s release on firebombing and assault charges which were subsequently dropped.

In July last year, Ell sold his holiday home in Noosa for $9.6 million, over three times what he paid for the site in 2011. A month later, he purchased a $22.5 million waterfront property located on Queensland’s ritzy Mermaid Beach.

Ell is currently in dispute with the NSW government over who’s footing the bill for the $30 million costs of building a power station for his Kings Forest and Cobakai Lakes developments. Ell claims that the NSW government assured him that the state’s Essential Energy would bear the cost. However, Tweed MP Geoff Provest said it would be “inappropriate” to burden taxpayers with the costs. Ell has since made plans to go to fellow billionaire Elon Musk for a battery to power his estates.

This isn’t the first time Ell has been in disputes when his projects have not gone to plan. Ell has a long history of lobbying to get desired outcomes for his developments. In March 2019, he threatened to halt a 4500 lot development in Tweed if the proposed Tweed Valley Hospital was not located on his site. However, Ell’s lobbying efforts were unsuccessful, and the Tweed Valley Hospital has since commenced construction in Cudgen.

Ell’s privileged position as the director of eleven grandfathered companies – a secrecy provision not afforded most other Australians – serves to obfuscate his finances and protect him from the scrutiny of the public eye.


How we compiled this list

What are they trying to hide? This is the driving question behind our ‘Secret Rich List’ project at Michael West Media.

Our aim is to shine the spotlight on the 1,119 large proprietary companies that continue to enjoy a privileged exemption from having to lodge financial reports to the Australian Securities and Investments Commission (ASIC).

An exemption from any new law or regulation is commonly referred to as ‘grandfathering’. In this case, the exemption from having to lodge audited accounts effectively creates two classes of Australian citizens; large proprietary companies that have to comply with government legislation, and the remaining 1,119 companies that by definition are required to do the same, yet enjoy an antiquated free pass from full public transparency.

What was issued as a “temporary measure” by the government of Paul Keating in 1995 has placed these companies above the law for more than 25 years. We believe it is in the public interest to put an end to this outdated government legislation once and for all.

Although ASIC  defines the companies enjoying the exemption as as grandfathered large proprietary companies, we prefer the term ‘Dark Companies’; it is a more fitting description of old wealth empires whose financial accounts are cloaked by this provision, shadowed from the public eye.

History behind the 1995 grandfathering exemption

This grandfathering regime was issued in response to The First Corporate Law Simplification Act 1995, a 1995 amendment to the Corporations Law at the time.

Before this amendment, whether a company had to prepare and lodge financial accounts with ASIC was determined by whether they were an exempt or non-exempt proprietary company (exempt meant the company did not have to publish accounts).

ASIC defines exempt proprietary companies as:

“companies where there was no direct or indirect public ownership; that is, they were essentially owned by private individuals. The companies were not required to lodge financial reports where those financial reports were subject to audit and sent to members.”

Under the First Corporate Law Simplification Act 1995 the measure of whether a company had to lodge financial accounts with ASIC changed from the reporting entity test (exempt/non-exempt system) to what became known as the ‘small/large test’.If the company was considered a ‘large’ proprietary company, then it must lodge its accounts.

As of the law in 1995, an Australian proprietary company was ‘large’ if it satisfied two of the following three criteria:

  • consolidated gross assets of $5 million or more;
  • consolidated gross revenue of $10 million or more;
  • the company and the entities it controls (if any) have more than 50 employees at the end of the financial year.

The criteria for the small/large test has since been updated.

The new legislation meant that a significant number of previously exempt organisations now had to prepare and lodge their financial accounts.

The explanatory memorandum for the Bill notes: “To avoid disrupting established commercial arrangements, those existing exempt proprietary companies which have their annual accounts audited, which are large and which elect to continue operating under the existing rules, will not need to lodge their accounts with [ASIC].”.

Thus was born the concept of the grandfathered list - or Secret Rich List as we like to call it. In 1995, it was home to more than 2,000 large proprietary companies.

Significant Global Entities

Some 12 of the 1,119 Dark Companies are considered ‘significant global entities’ (SGE). An entity becomes an SGE if it fits at least one of the two following criteria:

  • a 'global parent entity' whose 'annual global income' is A$1 billion or more,
  • a member of a group of entities consolidated (for accounting purposes) where the global parent entity has an annual global income of A$1 billion or more.

These entities must prepare and lodge general purpose financial accounts with ASIC. This requirement is no different for the 12 SGEs on the Secret Rich List as their SGE status overrides the grandfathering exemption.


MWM Methodology

Using both the ASIC and Australian Electoral Commission (AEC) databases we have conducted more than 5,000 searches and counting.

Through the ASIC searches we have been able to collate the necessary information for every company on the grandfathered list, ranging from company directors, shareholders (both persons and organisations), a company’s auditor and much more. This has all been incorporated into our database, which is designed to map out these Dark Companies and tackle our driving question.

We also used the AEC database to generate an extensive list of political donations from these Dark Companies that date from the 1998-99 financial year to the present. We have designed a separate database for these figures, listing political donations from the entity itself, its directors and/or its shareholders. Each donation has been separated into recipient categories to better display the amounts funnelled to the Liberal and Labor parties and their constituencies.

The donations help indicate why the exemption, which ensures such a lack of transparency, has stood the test of time despite numerous attempts over the years from both sides of Parliament, the cross bench, the Greens, Treasury, corporate regulator ASIC and a joint parliamentary inquiry, which have all called for the exemption to be abolished. Both databases created by Michael West Media complement each other to bolster the narrative of the stories that follow.

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