Armani tells heirs to sell part of his fashion empire

September 12, 2025 19:57 | News

After a lifetime of spurning would-be business suitors, the late Italian designer Giorgio Armani is instructing his heirs to sell a 15 per cent minority stake in his vast fashion empire, with priority to the French conglomerate LVMH, the eyewear giant Essilor-Luxottica or the cosmetics company L’Oreal.

Armani gave control of 40 per cent of his business empire to his longtime collaborator and head of menswear Leo Dell’Orco, and another 15 per cent each to niece Silvana Armani, the head of womenswear, and nephew Andrea Camerana, according to his business will posted online Friday by the Italian daily La Repubblica.

The Armani Foundation, which he established in 2016 as a succession vehicle, will control the remaining 30 per cent.

Giorgio Armani at Milan Fashion Week in 2019
Giorgio Armani wanted LVMH, Essilor-Luxottica or L’Oreal to buy a stake in his empire. (AP PHOTO)

Armani, one of the most recognisable names and faces in Italian fashion, died on September 4 at the age of 91.

Two wills, one for his business empire and the other for his private property, were deposited with Italian tax authorities on Thursday, and widely reported by Italian media on Friday.

The Armani Group declined to comment.

Both had been rewritten by Armani earlier in 2025, partly by hand on the back of a sepia-coloured envelope.

Armani remained a rarity in Italian fashion, retaining tight control of his fashion empire in the face of advances from LVMH and Gucci, now part of the Kering group, and from Kering itself, as well as the Fiat-founding Agnelli family heirs.

Giorgio Armani's funeral in the village of Rivalta, Italy
The hearse leaves at the end of designer Giorgio Armani’s funeral in the village of Rivalta, Italy. (AP PHOTO)

But in his business will, he specified the Armani Foundation should sell a 15 per cent stake not before one year and within 18 months of his death, with preference to LVMH, Essilor-Luxottica or L’Oreal or to a fashion group “of similar standing”.

His niece Roberta, who has long served as a liaison between Armani and his red-carpet clients, and his sister Rosanna, each were allotted a 15 per cent non-voting share in the company.

Armani maintained a 2.5 per cent stake in the French-Italian eyewear giant, worth 2.5 billion euros ($A4.4 billion), of which 40 per cent goes to Dell’Orco and and the rest to family members – just a part of the distribution of his vast personal fortune that included homes in Milan, New York, the Sicilian island of Pantelleria and St Tropez on the French Riviera.

The final Emporio Armani and Giorgio Armani collections designed by Armani will be presented during Milan Fashion Week, which opens on September 23.

In his will, Armani specified that future collections should be guided by “essential, modern, elegant and understated design with attention to detail and wearability”.

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