Coles says customers have responded positively to its focus on fewer but deeper promotions, helping it grow both sales and profit.
The supermarket giant on Tuesday reported sales of $44.3 billion for the 52 weeks to June 29, up 3.6 per cent from Coles’ prior financial year after adjusting for the fact it was a week longer.
Supermarket sales grew 4.3 per cent to $40 billion – a 5.7 per cent increase when excluding tobacco products – while Liquorland sales were up 1.1 per cent to $3.7 billion.
Coles turned a $1.1 billion profit, up 2.4 per cent from 2024/25.
Chief executive Leah Weckert said that the company had maintained a consistent focus on its strategic priorities during the financial year.
“We were clear that value, quality and availability remained important to our customers,” she said.
Its “Great Value, Hands Down” value campaign focused on fewer, deeper promotions with an expanded range of products at low prices, Coles said.
Customers had also responded favourably to its Curtis Stone Glassware and Harry Potter Magical Discs campaign, which also underpinned the results.
Coles posted a final dividend of 32 cents, taking the total for the year to 69 cents, up from 68 cents last year.
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