Only the most hardened cynic would decry the appearance of Jenny Morrison in Sydney’s Daily Telegraph helping her husband Scott announce $58 million in funding for endometriosis. This debilitating illness affects 11% of Australian women and girls, of which Jenny is one.
It’s worth noting, however, that Mrs M did not come forward with her story when Health Minister Greg Hunt announced $20 million for endometriosis funding as a part of the $353.9 million in women’s health funding in the budget last year. Though of course, that was a full year away from an election.
The Tele spread is certainly another insight into the turbocharged media machine at the PM’s disposal as he chases every last vote.
Callum Foote is a journalist and Revolving Doors editor for Michael West Media. He has studied the impact of undue corporate influence over Australian policy decisions and the impact this has on popular interests.