Do photographs come with the government press releases these days?
Seems to be the latest marketing and PR innovation from the PM and Treasurer. For there, in the AFR and the Oz today, continuing their two-week run of Budget cash-splash “drops”, were beautiful photos of Josh Frydenberg in the same T-shirt running with a smile on his face.
Who runs with a smile on their face? Treasurers of course, when they are coincidentally the subject of matching effusive stories in supposedly competing media about how the government “will” cut petrol excise and spend billions on roads and rail.
No tut-tutting about fiscal rectitude here.
Callum Foote was a reporter for Michael West Media for four years.