If you’d just touched down from Mars, had no idea about Australian politics and tuned in to the ABC’s 7.30 Report last week to watch Leigh Sales interview Scott Morrison, you would have come away thinking this bloke was unbeatable, a PM par excellence. His achievements, his steely conviction utterly fake yet utterly impressive to those who didn’t know better. Michael West reports on a stacked election campaign.
Sales, a veteran ABC interviewer, did not lay a glove on the marketing maestro and the interview ended with Sales smiling, “Thank you Prime Minister”: the sort of sardonic smile which – in the land of Insiderville which is the Canberra Press Gallery, denotes a doff of the cap, an acknowledgement that yes, okay, you sure can spin the proverbial PM. “You’re good, a bit too good”.
There was also the obligatory whine that the PM should come on more often. But why would he when he has the cheesily fawning Paul Murray on Sky, or 2GB, or fan-man Chris Uhlmann on Nine as his go-to?
To get to the point, Labor may be streets ahead in the polls but Scott Morrison is now in his element. His government is a shambles but, with the three major media houses backing him, and the ABC and others truckling to their daily news agendas, Anthony Albanese will have to win this thing, not wait for Morrison to lose it.
The Story: https://www.michaelwest.com.au/horror-story-from-fantasy-land-albos-howler-a-gift-for-marketing-maestro-morrison/
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Michael West established Michael West Media in 2016 to focus on journalism of high public interest, particularly the rising power of corporations over democracy. West was formerly a journalist and editor with Fairfax newspapers, a columnist for News Corp and even, once, a stockbroker.
