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Defence goes on a media spending spree

by Callum Foote | Mar 17, 2022 | Lobbyland

The Department of Defence has launched a campaign “In our own backyard” to promote the manufacturing of military hardware and weapons in Australia.

The campaign has been conducted on behalf of the defence industry and is aimed at getting more Australians into weapon-making jobs.

The Department of Defence (DoD) refused to reveal how much the campaign cost taxpayers, but said that the advertising agency behind it was Universal McCann. Universal McCann received almost half a billion dollars in government media contracts in 2021, $70 million of which was from the DoD.

https://www.michaelwest.com.au/go-scomo-go-morrison-coalition-beats-harvey-norman-for-biggest-ad-spend-even-before-the-election/


The Department of Home Affairs has also launched a campaign intended to get Australian citizens to report suspicious activity from foreigners as our borders open up. Who said Australians aren’t friendly?

Callum Foote

Callum Foote was a reporter for Michael West Media for four years.

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