Bluey became one of Australia’s biggest cultural exports, a Brisbane-made kids show watched for billions of minutes overseas. But while Australia got the pride, BBC Studios got the global distribution and merchandising machine. Josh breaks down how the ABC helped commission a global phenomenon, why the BBC ended up with the rights that compound, and how this fits a much bigger Australian habit: funding the risk, creating the value, then watching the serious money flow offshore.
Josh is a professional musician and cameraman who is now working with Michael West Media to develop The West Report and other visual content across major social media channels
